Starting a cosmetic and skincare business is a dream for many entrepreneurs, as the market continues to grow and consumer demand remains strong. However, one of the biggest questions new brand owners face is: “Which product should I start with?” Creams, serums, scrubs, or soaps?
At Matang Cosmetic, we understand this challenge and are ready to guide you through the decision-making process. Our team helps you plan and select the right product that aligns with your business goals and budget—so your brand can launch with confidence and a clear direction.
The Importance of Choosing Your First Product
Your first product represents the identity and positioning of your brand. It sets the tone for how customers will perceive you—whether as a premium, high-quality brand or as an accessible option for a broader market.
This initial choice also plays a critical role in shaping your marketing strategy and target audience. By selecting a product that matches consumer demand, you can establish trust and accelerate your brand’s growth.
Most importantly, your first product should align with your budget and market opportunities. This ensures you start safely without overextending resources, while still leaving room to scale and expand as your business grows.
Product Analysis
1. Cream
✅ Pros: Large market, appeals to a wide range of consumers, suitable for both day and night use.
⚠️ Cons: Highly competitive—requires a unique formula or selling point to stand out.
2. Serum
✅ Pros: Meets specific skincare needs such as anti-aging, brightening, or reducing dark spots.
⚠️ Cons: Requires high-quality ingredients to build trust and credibility.
3. Scrub
✅ Pros: Lower production costs with flexibility to create unique formulas (e.g., salt scrubs, cream-based scrubs, organic scrubs).
⚠️ Cons: Niche market—requires targeted strategies to attract customers who are serious about skincare routines.
4. Soap
✅ Pros: Easy to sell, affordable, and suitable for the mass market.
⚠️ Cons: Lower profit margins per unit—requires strong branding and effective marketing to scale.
Which Product Is Right for You?
When deciding on your first product, consider your budget, target audience, and brand positioning:
- If you have a limited budget → Start with soaps or scrubs, as they’re affordable to produce and easy to sell.
- If you want to reach a broader market → Go with creams, which appeal to a wide range of consumers.
- If your goal is to build a premium brand → Choose serums, which deliver specific results and attract quality-conscious customers.
- If you’d like to test the market first → Work with Matang Cosmetic, where the MOQ is just 100 pieces, allowing you to launch with confidence and minimal risk.
Why Choose Matang Cosmetic as Your Partner?
When launching your cosmetic brand, choosing the right partner is crucial. Here’s why Matang Cosmetic is the ideal choice for your business:
- ✅ Minimum order of just 100 pieces → Start small without heavy investment.
- ✅ Dedicated R&D team → Create customized formulas that make your brand stand out.
- ✅ International manufacturing standards → Guaranteed product safety and quality.
- ✅ Complete one-stop service → From formulation and production to FDA registration, packaging design, and marketing consultation.
With Matang Cosmetic, building your brand becomes simpler, smoother, and fully supported—so you can step confidently into the beauty market.
Conclusion
Choosing the right product is the first step to success when building your cosmetic brand, as it sets the foundation for your future business direction.
At Matang Cosmetic, we are ready to provide consultation and help you plan from the very beginning. Whether you choose creams, serums, scrubs, or soaps, our professional team will guide you through every step to ensure your brand grows with confidence.
👉 Contact Matang Cosmetic today and start building your brand!
📞 Phone : tel:0661545665
💬 LINE : [@Matangcosmetic]
📘 Facebook : [https://www.facebook.com/Matangcosmetic/]
🎵 TikTok : [https://www.tiktok.com/@matangcosmetic]
📸 Instagram : [https://www.instagram.com/matangcosmetic.official/#]
𝕏 X : [https://x.com/matangcosmetic]
🍋 Lemon8 : [https://www.lemon8-app.com/@matangcosmetic?]
